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  • Own the brand
  • Own lead generation and lead nurture process, including tool support (HubSpot)
  • Own all marketing channel management
  • Campaign based marketing and reporting (email marketing, video, social, etc.)
  • Own content strategy and marketing and editorial calendars
  • Content creation and promotion (content marketing - blogs, eBooks, podcasts, infographics, etc.)
  • Create and own marketing and sales assets & enablement (fact sheets, solution briefs, pitch deck)
  • Drive customer success stories and partner stories
  • SEM, PPC, and online advertising
  • Website updates and maintenance & search engine optimization (SEO)
  • Market research and competitive research
  • Public relations / media relations
  • Event management logistics, sponsorships, and topic drivers - incl. conferences, webinars, podcasts, etc.
  • All design work, work with external partners for animation
  • Support and promote company culture initiatives incl. employer branding
  • Support Lagoon marketing


  • Strategy of Lagoon marketing
  • Nurturing of qualified sales leads
  • Demos, in-depth sales conversation during (virtual) events



  • Brand Ambassador
  • Solutions Marketing Manager
  • Digital / Social Media Marketing Manager
  • Lead Generation Manager
  • Website Manager
  • Designer

Current Staffing#