Workstream Purpose
The purpose of the Marketing team is to develop and own the amazee.io brand, to make sure we maintain clear, frequent, and onbrand messaging, and to ensure that amazee.io has the relevant exposure and awareness it requires to grow and be heard as a leading service provider. We are
essential to our sales and hiring brand awareness, and in making sure the world understands what we do, how we do it, and who we are.
Responsibilities
- Own the amazee.io brand
- Own lead generation and lead nurture process, including tool support (HubSpot)
- Own all marketing channel management
- Campaign based marketing and reporting (email marketing, video, social, etc.)
- Own content strategy and marketing and editorial calendars
- Content creation and promotion (content marketing - blogs, eBooks, podcasts, infographics, etc.)
- Create and own marketing and sales assets & enablement (fact sheets, solution briefs, pitch deck)
- Drive customer success stories and partner stories
- SEM, PPC, and online advertising
- Website updates and maintenance & search engine optimization (SEO)
- Market research and competitive research
- Public relations / media relations
- Event management logistics, sponsorships, and topic drivers - incl. conferences, webinars, podcasts, etc.
- All design work, work with external partners for animation
- Support and promote company culture initiatives incl. employer branding
- Support Lagoon marketing
Non-Responsibilities